About Us
THE HOME OF ICONIC BRANDS
CAVI Brands will be the most inspirational luxury branded beauty, fashion and accessory business in Southern Africa.
Culture and integrity are emphasised and we strive to deliver a dynamic and professional outcome.
We have a long term view regarding growth and partnerships.
Our vision is to help create a better future for sustainable change in South Africa by changing the lives of young South Africans through education.
People: We believe people make business. We invest in talented individuals, build meaningful relationships and surround ourselves with those who share our values.
Passion: We are driven by a genuine love for the brands we represent and the industry we operate in. Passion is not a buzzword here but the standard.
Purpose: We exist to create something lasting. Every decision we make is guided by a long-term view and a belief that business should be a force for good.
Performance: We hold ourselves to the highest standard. We are results-driven, accountable and constantly looking for ways to improve.
CAVI Brands is about people, and people make CAVI Brands. We are always looking to create relationships with the best candidates to augment and grow our teams. If you think we could gel, please visit our Careers pages below and submit your CV for consideration.
For updates on job openings and company news, follow us on LinkedIn:
Dermalogica: https://dermalogica.co.za/pages/careers
EARLY 2005
CAVI Brands is founded
Candur Active Value Investments (CAVI Brands) was founded by Michael ten Hope and Mike PFAFF. In April, CAVI Brands acquired an interest in Permark International and recruited executive management.
2006
Incolabs is formed
The Innoxa business was acquired and merged with Permark International to create Incolabs. Licences for Kanebo and Imedeen were also awarded to CAVI Brands.
2007–2009
Flagship & prestige brands join
Dermalogica was acquired in conjunction with management, followed by the Nesti Dante licence. In 2009, Dermalogica launched Clean Start in South Africa, while CAVI Brands acquired an interest in Solal and was awarded the Molton Brown licence.
2010
PCG expands the portfolio
The Chanel licence was awarded to CAVI Brands, while PCG, a subsidiary of CAVI Brands, was awarded licences for Bvlgari, Hermès, Guerlain, La Prairie, Shiseido, Burberry, Elemis and Van Cleef & Arpels.
2011
Dermalogica Retail Referral Centre
Dermalogica Retail Referral Centre
2015–2016
Portfolio & campus growth
OPI joined the PCG portfolio in 2015. In 2016, all businesses were consolidated under one roof at the CAVI Campus in Parktown, Johannesburg.
2020
New businesses founded
ARC Store and PDS were founded, expanding CAVI Brands’ business portfolio.
2023
Dermalogica Joint Venture
The Unilever–CAVI Brands Dermalogica South Africa joint venture was approved and became effective on 1 October 2023.
2024 – 2025
Retail & portfolio expansion
The Fragrance Lounge launched at OR Tambo International Airport, while Sol de Janeiro and Drunk Elephant joined the PCG portfolio. CAVI Brands also acquired shares in Big Five Duty Free.
2026
Pulse Beauty Group joins CAVI Brands
Pulse Beauty Group becomes CAVI Brands’ newest business.